Carson King’s beer supplies were running low as the Iowa Hawkeyes took on the Iowa State Cyclones in September 2019. But the fan had an idea; he wrote a sign asking people to donate to his cause for beer and held it up during the football game. The cameras then picked it up – broadcasting it on television. And within minutes, the dollars started flowing in.
King hadn’t actually anticipated that anything would come from his tongue-in-cheek message. The whole thing, in fact, had been something of a joke. Yet his slapdash sign did, nonetheless, include his online payment details, and within half an hour $400 had arrived in his account.
Things didn’t stop there, though. In fact, the whole thing quickly snowballed in spectacular fashion. King had netted over $1,000 by the end of the day, and it soon occurred to him that the money could actually do some good. So the young man took to Twitter and pledged to donate the funds to a kids’ medical institution.
King posted on the social media platform in September 2019, “… I will be donating all but enough for a case of Busch Light to [University of Iowa Stead Family Children’s Hospital].” Soon enough, a number of companies began making their own pledges to complement King’s efforts – including Busch Beer. And soon enough, the donation money quickly surpassed the $1 million mark.
By October 2019 donations had gone over $3 million – surely to the delight of King himself. After all, he’d been singing the hospital’s praises the previous month. And speaking to People, he noted the institution’s worthy endeavors. King told the publication that month that “they are amazing at what they do.” Hopefully, his own fundraising efforts will help the place continue to do its great work.